Promotions development and execution
Our client-side experience enables us to develop effective promotions that demonstrate the core essence of your brand in ways that leads to increased sales and market share.
One of the best ways to promote your brand is to take it to your customers - meet them "where they're at", so to speak. Our mobile marketing experience includes:
Launch of the Detroit Diesel DD15 Engine
Quixote Group helped create a "testimonial tour" that captured feedback from more than 100 commercial drivers in support of the launch of Detroit Diesel’s DD15, an impressive new heavy duty engine delivering additional horsepower, increased fuel economy, on-demand power, reduced maintenance intervals and a smoother, quieter ride.
- The tour visited dealerships, customer sites and truck stops from Portland, OR to Shreveport, LA
- Customer testimonials focused on engine comparisons, horsepower response, performance, and reduced engine noise
- Testimonial video used to support the introduction
Smithfield Taste the Future Tour
The Smithfield Taste the Future Tour put an 18-wheel, 70-foot mobile kitchen and professional chef team on the road to help drive retail distribution and consumer trial for its Lean Generation product. The tour connected with shoppers by helping to redefine home cooking convenience.
- Connected with 50,000 consumers, one-on-one.
- Developed relationships with 1,000 key editors in 8 targeted states.
- Garnered 40 million media impressions.
- Delivered 10:1 return on public relations investment.
Rally Across the Heartland
Cross-country road rally of 4 RVs that visited unique roadside attractions in 26 states, traveling 10,000 miles in 10 days.
- Established relationships with 800 key editors.
- Connected with 60 community leaders.
- Reached 30,000 key customers.
- Garnered 10 million media impressions.