Collateral Development and Execution
How do you stand out in an over communicated society? By using creativity that reinforces your message and your positioning. One way in which we demonstrate this creativity is with our approach to press materials:
Smithfield Bacon Launch
Positioned the launch of Smithfield’s new line of naturally hickory smoked bacon as an ideal protein-rich breakfast for back-to-school stories.
- Interactive press kits delivered 7 pounds of bacon to 250 food editors.
- Connected with Smithfield’s top 25 retailers, helping to exceed sales forecast by increasing product sales 35%.
- Garnered 12 million media impressions.
Taste the Future Tour
The Smithfield Taste the Future Tour press kit announced the arrival of Smithfield’s 18-wheel, 70-foot mobile kitchen and professional chefs to local markets.
- Developed relationships with 1,000 key editors in 8 targeted states.
- Garnered 40 million media impressions.
Forward Greensboro
High impact press kit used to announce the FAA record of decision for Greensboro to become home to the new Mid-Atlantic Hub for Federal Express.
- Program targeted premier site consultants and economic development personnel.
- Marketing materials received “Best of Class” award in 2002 from International Economic Development Council.